From pitch to performance, this is where you make your Power Talk happen.
Look. You’re out there, talking about your offers.
But sometimes — sometimes it feels like in-person, people just smile and nod until you’re finished... And online, they scroll right past.
Ugh. It’s so frustrating!
And it’s not because your work isn’t powerful. You KNOW it is. It’s because your message isn’t working (yet).
When it feels like your ideal clients aren’t really hearing you, at least not in the majorly impactful way you want to be heard….
Your Power Talk gives them a quick, clear way to see who you are, why you’re the expert, and why they should trust you over anyone else.
Pick your Power Talk Path:
What’s a Power Talk?
Your Power Talk is a short, high-impact signature talk (15 minutes or less) that shares the heart of your message in a way that elevates your credibility, accelerates your visibility, and shortens your sales cycle.
It’s not a how-to presentation. It’s not an origin story. It’s not a rambling narrative that takes ten minutes to get to the point. You don’t have time for that and neither do your ideal clients.
Instead, it’s a sharp, emotionally resonant, and deeply compelling talk that showcases the change you are working toward in the world.
Some CEOs share their Power Talks on the TEDx stage. Others feature theirs at conferences and conventions. Everyone with a Power Talk can use it as a foundation for longer speaking engagements — expanding the content to a 30-minute or even 60-minute keynote.
When your Power Talk is dialed in, people start saying things like:
"You have to meet her."
"I’ve never heard anyone say it like that before."
"They are exactly who I’ve been looking for."
If you’re like most small business CEOs, people don’t just buy your service or your product.
First, they need to buy into your ideas, your values, and your vision.
That means you need an accessible and enjoyable way to show people what you stand for and what you’re creating.
That’s your Power Talk.
Your Power Talk positions you as a thought leader — not just someone who’s good at what they do, but someone with a perspective worth listening to
Your Power Talk builds trust — fast — by giving people a clear, emotional reason to believe in your work
Your Power Talk creates opportunities — opening doors to speaking opportunities, podcast interviews, partnerships, and press
Your Power Talk connects the dots between your big-picture message and the services you sell
Your Power Talk creates a ripple effect — because the right message, in the right moment, can change someone’s perspective and their life (and also lead to a client, a referral, or a $30k contract)
Your Power Talk works everywhere.
Because it’s based on your signature Power Idea, your Power Talk isn’t a one-and-done keynote you only pull out on a stage. The ideas you share within your Power Talk are the core message you’ll use across your entire business. That content will inform your website copy, your sales calls, your podcast interviews, your team onboarding, your social media content, your newsletters…
No matter where you talk about it, your Power Idea gives your message roots and resonance — and it makes everything else you say clearer, more impactful, and more memorable.
The Power Talk Method blends the clarity of brand messaging with the emotional resonance of storytelling — and the strategic edge of a launch copywriter who knows how to turn attention into action.
Together, we identify the core of what you really want to say, and we shape it into a 10–15 minute talk that:
Crystallizes your message
Highlights your credibility without bragging (or boring people)
Makes your audience see the world differently
Creates real momentum for your business — so you can get more clients, faster.
And if you’re thinking...
“I’m not a speaker.” You don’t have to be. A Power Talk isn’t about being polished or perfect — it’s about being true. This message will sound like you (only sharper, braver, more clear).
“My business is complicated.” If your business is hard for people to understand, your Power Talk becomes that much more important. You need a crystal-clear message that’s designed to help people understand enough that they go, “I want to learn more.”
“I don’t even know what I’d say.” Perfect. That’s where we start.
If you’re the kind of CEO who wants your work to matter — and who knows your message deserves more than a bullet list of features — a Power Talk is the most powerful next step you can take.
Pick your Power Talk path:
I’m Cathlyn, your Keynote Coach + creator of The Power Talk Method.
Before I started coaching business owners through my Power Talk Method, I spent 4 years as a competitive speaker and 10+ years as a professional live theatre actor, director, writer, and copyeditor. Oh, and I gave a TEDx Talk, too.
In 2021, after I gave my own TEDx Talk, folks in my network started looking at my background and saying, “Hey, I want to give a TEDx Talk! With all your experience, would you coach me?”
And it makes sense — my background gives me the perfect Venn diagram of skills to help you shape your Idea Worth Spreading, write and edit your engaging and impactful talk, and powerfully present your world-changing message on the TEDx stage.
No matter who you are, I believe that if you want a TEDx Talk, you can get a TEDx Talk.
And if you’re eyeing other stages, your Power Talk will help you get there, too.
Whether you’re writing for TEDx or your signature talk, The Power Talk Method will help you design and deliver your world-changing message so you can reach new audiences, become the go-to authority for your dream clients, and shorten your sales cycle so you can get more clients, faster.
What’s the Power Talk Method?
The Power Talk Method is my proprietary approach that helps business owners create the most potent, high-impact, emotionally resonant version of their message, packaged into a powerful 15-minute talk they’ll use everywhere.
First, we develop your Power Idea — the driving belief behind your business that helps people finally get what you do and why it matters. Everything else — your website, your emails, your signature talk, everything — builds around it.
Then, we create the talk itself.
We build out a bank of content (stories, phrases, metaphors, visuals, stats, frameworks) that all relate back to your Power Idea. We’ll use a lot of this content in your Power Talk, yes. But you can also return to it anytime you need a little inspiration or support. So whether you’re writing an email, creating a slide deck, pitching a podcast, or training your team, you’re never starting from scratch.
When it’s time to structure your talk, we won’t info-dumping your whole origin story or trying to force a rigid outline. What we will do is design what I call a “Belief Journey.” This journey will moves your audience from where they are now to where they need to be in order to take action. And in creating that journey, we meet your audience where they’re at, so we know where to start the talk and how to get them to the conclusion.
Using your Power Idea, the Belief Journey, and the content we’ve collected, we’ll shape a short, high-impact talk that works with your natural style and voice. We’ll use your humanity, your humor, your experience to share your message in a way that’s sharper, clearer, and more compelling than it’s ever been, so your dream clients hear it and get it.
Once the talk content is structured, then we power it up with:
Strategic editing to make every word count
Sensory aids (visuals, objects, even pauses) that make the message stick
Customized memorization strategies that work for you
Rehearsal tools that make you feel 100% confident and ready to take the stage
Spreading + repurposing strategy so the talk continues to make and impact and make you revenue
Your Power Talk becomes your go-to message. It’s your visibility anchor — and your revenue fuel.
Pick your Power Talk path:
What’s the difference between AMPLIFY and 1:1?
Both AMPLIFY and the 1:1 programs are designed to take you from determining your Power Idea to performing your Power Talk.
Each includes in-depth resources to navigate the process of applying for TEDx events.
Check out the chart for an overview of what’s included with each level of coaching.
Then:
➡️ Learn more about group coaching with AMPLIFY.
➡️ Learn more about 1:1 coaching.
"TED" and "TEDx" are registered trademarks and service marks of TED Conferences LLC. My coaching programs are not affiliated with or endorsed by TED Conferences, LLC or any of its affiliates. Please let me know if you have any questions!