Become THE most trusted source for your ideal clients
Expand your reach + grow your credibility — by sharing your signature Power Idea on the TEDx stage.
Psst — "TED" and "TEDx" are registered trademarks and service marks of TED Conferences LLC. My events and coaching programs are not affiliated with or endorsed by TED Conferences, LLC or any of its affiliates. Please let me know if you have any questions!
Strategic visibility isn’t optional anymore.
In 2025, your business relies on:
✨ Who you are: Your unique personality that attracts buyers to you to learn more
✨ What you say: Your clear, accessible, powerful message that drives action
and
✨ What backs you up: Your expertise, the undeniable expertise that will keep them returning to you — and clicking “buy now.”
Clarity. Credibility. Charisma.
In the early years of online business, you could get by on your ‘rizz. But today, business owners need all three.
TEDx is the perfect opportunity to share your message, showcase your unique voice and who you are as a person and a professional, and at the same time, establish yourself as an authority in your field. When you step onto a TEDx stage, you send a clear message to your audience: You’re not just another “expert.” You’ve been selected to speak on a stage with some of the world’s most respected thought leaders.
TEDx allows you to be unapologetically you while showcasing your expertise in a way that attracts, engages, and ultimately converts.
That’s incredibly powerful.
It’s a shortcut to clarity, relevance, and authority that lets you fly above the swamp of sameness that is today’s online space. It positions you as a leader, not just another service provider. It helps you articulate what you believe, why it matters, and how that belief shapes your work. And when that’s clear? Your audience can feel it. They know exactly what you stand for — and why they want to stand with you.
That’s why I created AMPLIFY, the 6-month small group program that shows you how to land and prepare your TEDx Talk, through weekly live coaching sessions supported by accessible, go-at-your-own-pace lessons.
You step onto the red circle. The lights come up.
Your heart’s pounding, yes — but more from the power of the moment than any uncertainty. Your voice is strong. Your breath is steady. Your message is undeniable. You are 100% confident.
And the audience is leaning in — not because you’re the most experienced speaker in the room, but because your Power Idea magnetizes them to you.
Your talk goes live.
✔️ You share it in a podcast pitch — and land the spot that exposes you to hundreds or thousands of new listeners
✔️ You embed it in a sales page, and new clients say it’s what convinced them to click “buy”
✔️ Someone watches your talk and seeks out your email list because, as they tell you: “I’ve never felt so seen as I did hearing your talk”
✔️ You include your talk in a keynote application and the selection committee immediately trusts your skill and professionalism — so you get fast-tracked to the top of the short list
✔️ A cold audience warms right up — not because of how well you “sold,” but because of how deeply your message resonated as you delivered your talk
And now, everything you share feels more connected, more confident, more you.
This is the power of message clarity.
This is what TEDx — and AMPLIFY — unlocks.
Here’s why TEDx matters for your business right now:
Your existing content isn’t converting like it used to.
TEDx gives you a platform to reintroduce yourself in a way that sticks out — and sticks, period. Plus, the clarity you get from preparing your Power Idea and your talk script powers up every part of your business: your website, your podcast pitches, your lead gen, your copy, your interviews.
People need more context than they did in the past.
Buyers want to see that you’re anchored in something real. A TEDx talk featuring your Power Idea shows your ideal clients that you’re someone who thinks deeply, stands for something, has a clear philosophy behind your offers — and knows how to make big changes for your clients.
You're probably creating too much content for too little return.
You’re showing up on stories, cranking out posts, recording interviews… and still wondering why the needle isn’t moving. TEDx gives you one asset that can work for you long-term. It gives you a signature idea you can keep repurposing and building around. You don’t need more content. You need content that’s doing more work.
Buyers want to know you’re a credible expert.
TEDx doesn’t just show your audience that you’re good at what you do — it shows them that you’re the one to follow. Because if the TED brand trusts you, they trust you, too.
You need a sharper way to filter your audience.
You’re attracting too many people who don’t convert or don’t commit. Your Power Idea (which we’ll develop in AMPLIFY) helps you repel the wrong people and attract the right ones more efficiently. It cuts through the noise and helps people self-identify: This is for me. This isn’t. That saves you time, energy, and lead-gen spend.
You’re sitting on a message that hasn’t been fully claimed.
You’ve circled around it in posts and conversations. You’ve said parts of it in podcast interviews. But you haven’t distilled it. And until you do, you’re always going to be a little unclear — and so is your audience. Committing to TEDx means you’re committing to fully articulate that message. To get sharp and real. And once you do… everything in your business will get cleaner, faster, and more effective.
TEDx isn’t about speaking for the sake of getting onstage. In AMPLIFY, I’m not just helping you land a TEDx talk. I’ll pull out the core idea that your business, your content, and your clients have already been circling around… and finally naming it in a way that creates traction and makes your right people take action.
AMPLIFY gives you the tools, coaching, and guidance to:
💡 Articulate the message you want to be known for, so content creation becomes easy because you always know what you need to say
💡 Shape your idea into a clear, TEDx-worthy talk, so organizers know immediately that you’re the speaker they need on their stage
💡 Pitch yourself confidently to TEDx organizers, so you can land the event with the great lighting, the fantastic sound engineering, and the Hollywood-level videography
💡 Prep and practice for delivery, so you sound comfortable and relatable instead of scripted
💡 Leverage your talk after your event for content, launches, visibility, and growth, so you can get in the right rooms to connect with your dream clients
You don’t need to be a professional speaker. You don’t need to be perfectly clear on your topic. You don’t even need a giant platform.
You just need a message that matters — and the support to bring it to life.
Maybe you want to...
✔ Grow your visibility and connect with more right-fit clients
✔ Prime yourself for a future book deal (or catch the attention of a publisher)
✔ Breathe new life into a book you’ve already written
✔ Launch your speaking career with a clear, credible message
✔ Finally be seen as the expert you’ve always been
AMPLIFY is a hands-on experience for business owners who want to grow their audience, establish long-term trust, and create a message they can confidently lead with — not just on a TEDx stage, but everywhere.
Whatever your next big move is — TEDx helps you step into it with confidence, clarity, and authority.
I’m Cathlyn, your Power Talk Keynote coach and creator of The Amplify Method.
Before I started coaching business owners through the TEDx process, I spent 4 years as a competitive speaker and 10+ years as a professional live theatre actor, director, writer, and copyeditor.
In 2021, after I gave my own TEDx Talk, folks in my network started looking at my background and saying, “Hey, I want to give a TEDx Talk! With all your experience, would you coach me?”
And it makes sense — my background gives me the perfect Venn diagram of skills to help you shape your Idea Worth Spreading, write and edit your engaging and impactful talk, and powerfully present your world-changing message on the TEDx stage.
No matter who you are, I believe that if you want a TEDx Talk, you can get a TEDx Talk.
(It might also help to know that I’m neurodivergent, naturally shy, introverted, and socially anxious. So I understand how hard it can be to stand up on stage and open your heart to a live audience!)
I created The Amplify Method to help business owners design and deliver their world-changing message at TEDx or on other high-impact stages.
I’ve used this method with my 1:1 clients, and now it’s available to you through my Amplify group coaching program.
Whether you’re scared stiff of a microphone or you’re a confident, established speaker, AMPLIFY is designed for you.
This isn’t a plug-and-play formula or one-size-fits all framework. AMPLIFY is customizable, built around YOU.
Whether you’re building on years of public speaking experience or you’re crafting your first big talk, everything we create together starts with your own personal foundation: your experience, your message, your vision, and your goals.
If you’re nervous to get on stage, just know:
For many of the speakers I work with, stepping onto a stage isn’t just about business growth — it’s about personal growth, too. It’s about doing the thing that scares you because you know it matters.
I get it. I have social anxiety and I'm autistic. My elementary report cards always said “Needs to participate more in class.” When I started doing theatre, I constantly heard, “You need to speak louder.” In fact, I STILL get that note sometimes (and I can still feel my face get hot when I do).
Small talk is terrifying. Networking is worse.
And yet.
Our audience can’t hear us if we don’t speak.
I became a speaker. I became an actor. I’ve performed in front of crowds of thousands — and loved it. I learned how. And I’ll show you how, too.
You don’t have to be an experienced speaker. Everything you need, we’ll build together.
This gets to be your next giant leap. And you won’t take it alone.
And if your speaking experience fills more than a one-pager, this is for you:
You’ve already laid the groundwork as a speaker — and that experience is SO valuable. With TEDx, though, your credibility hits a whole new level. It’s an endorsement by a household brand, and it transforms how you’re perceived.
That bold, red logo signals legitimacy, authority, and influence and unlocks doors to media, book deals, and speaking contracts that are off-limits right now.
In AMPLIFY, we’ll leverage your speaking experience to craft a TEDx Talk that expands your reach, positions you as a thought leader, and becomes the cornerstone of your brand.
You won’t just be a speaker — you’ll be a TEDx speaker, with all the opportunities that come with it.
AMPLIFY is a done-with you, curriculum-based group coaching program that covers:
Nailing your Power Idea
✔ What to consider when brainstorming ideas for your TEDx Talk as a business owner
✔ Meet with me 1:1 during your 50-minute Power Idea Generation Session, in which I’ll help you refine your big idea into a succinct, clear, and compelling Idea Worth Spreading
Events + applications
✔ How to find and evaluate TEDx events to discover if they’re a great fit for you
✔ Guide to common application elements and best practices for applying
✔ How to stand out in the stack of applications
✔ Real-time expert feedback during live coaching calls: share a draft of your application responses for feedback on clarity, interest, persuasion, and other elements of your responses
Drafting + edits
✔ Content support guide to help you brainstorm effective talk content
✔ Different ways to approach writing your first draft, so you can find the method that feels natural to you
✔ Tools, tips, and tricks for self-editing your drafts
✔ What specific feedback to ask for when you share your drafts with family, friends, or colleages
✔ Real-time expert feedback during live coaching calls: share a portion of your written talk script to get feedback on content, structure, tone, or other elements of your script
Memorization
✔ Timelines that share how long and how often to work on memorizing your talk
✔ Exercises and activities to optimize your memorization
✔ Best practices for deep, reliable memorization
✔ How to keep going if you forget a line on stage
Delivery + performance
✔ How to rehearse on your own or in front of a group
✔ What specific feedback to ask from your family, friends, or colleages
✔ Day-of strategies, like how to warm up your body and voice before you go onstage
✔ Real-time expert feedback during live coaching calls: guidance on intonation, gestures, movement, rate of speech, facial expressions, and other elements of performance
What to do AFTER your event
✔ How to create your “street team”
✔ Where to post + share
✔ Plus a publicity tracker and swipe copy
In addition, as an Amplifier, you’ll receive exclusive discounts on any 1:1 TEDx Coaching services you might want, like done-for-you script edits, face-to-face full rehearsals, or 72-hour intensives.
This 6-month, start-to-finish live coaching program is available for $625/month.
You can choose to pay in full $3750.
Or make 6 equal payments of $625. (Yep, same total investment!)
When you choose to pay in full, you’ll also receive:
⚡ Your first TEDx application, done for you ($1600 value) ⚡
Get your first application totally done for you, setting you up for success from the start by creating momentum, providing you a winning framework you can rely on again and again, saving you time and energy, and giving you the confidence that your application is top-notch.
This is a real, actual small group experience — no more than 12 speakers per cohort.
AMPLIFY is capped at just 12 speakers max — so you’re not just another name on a Zoom screen. I’ll know your message, your goals, and probably your dog’s name, too.
You’ll get personalized pitch feedback and application strategy, real-time coaching and edits on your application and your talk script, and high-touch support that actually moves your talk — and your business — forward.
And because this isn’t a giant group program where you’re lost in the shuffle, you don’t get stuck with someone else’s schedule. The days and times of our live sessions are set based on the group’s availability.
You’ll be surrounded by a small circle of bold, thoughtful entrepreneurs who are serious about sharing their message — just like you. It’s collaborative, supportive, and energizing, so you can stay motivated, build momentum, and actually finish your talk — with a group that gets it.
This isn’t a self-paced course with some live support. It’s a high-touch container with structure, strategy, and personalized expert guidance.
We’ll begin 1:1. Just you, me, and your message.
Before we dive into the group container, you’ll get a full 50-minute private session — just you and me — to clarify your TEDx direction and co-create your Power Idea.
This isn’t a rushed 15-minute kickoff or a discovery call disguised as coaching. No upselling, either. It’s real, strategic work, which means immediate clarity and momentum.
It’s the same Power Idea Generator call my private clients begin with, because it lays the foundation for your TEDx talk and everything that follows.
This call also foreshadows the vibe of the entire AMPLIFY experience: personal, strategic, and grounded in your message.
On the call or shortly after, I’ll deliver a done-for-you draft you can immediately start using to guide your TEDx experience. No more staring at a blinking cursor, second-guessing your message, or thinking “how exactly did she say that during our call?”
You’ll walk away from your Power Idea Generator with language that feels like you — and sounds like credibility.
This is the idea that will anchor your talk AND ripple through your podcast pitches, sales messaging, Instagram posts, and beyond.
TEDx organizers will know exactly what you stand for.
Your audience will, too.
And when you’re ready to apply, you won’t be starting from scratch — you’ll already be 10 steps ahead.
Enrollment in Amplify includes:
✨ 6 months of live calls including live coaching, open Q+A, co-working sessions, and guest expert masterclasses (for optimal personalization, call days/times are determined by the cohort)
✨ Lifetime access to pre-recorded modules covering each step of the TEDx process — which you can use any time you’re creating a presentation or keynote
✨ Recordings of all live calls from your cohort, plus masterclasses from previous cohorts as well
✨ Exclusive 25% Amplifier discounts on done-for-you script edits, face-to-face full rehearsals, and other 1:1 services
Your investment: $625/mo for 6 months
When you pay in full ($3750), you also receive a done-for-you final edit of your talk script!
This program is for you if:
✨ You know how valuable a TEDx Talk can be for your business — no matter how long you’ve been in business, how big your “list” is, or how much revenue you brought in last year
✨ You work best when you have external accountability
✨ You have a collaborative spirit
✨ You want the credibility and visibility that comes with giving a TEDx Talk, but you’re not 100% sure how to land one — or how to design a talk that creates persistent ripples of impact
Speakers who achieve success with TEDx:
✨ Understand that the TEDx stage is a place to share an impactful idea — not a place to pitch or directly promote a business
✨ Can find traditional research (think peer-review) to back up any scientific claims they make in their talk
✨ Have a message on their heart (whether directly or indirectly related to your business) that can change the perspective of a wide variety of people
A TEDx talk isn’t just a “nice-to-have.” Right now, it’s one of the smartest assets you can build.
Because when the economy is tight, trust becomes your most valuable currency.
When the market is crowded, clarity becomes your most powerful filter.
And when you're ready to lead — really, fully lead — you need more than marketing. You need your Power Idea and a high-impact stage to share it on.
When you’re finished with AMPLIFY, you’ll be ready for so much more than a TEDx Talk.
You won’t just write a talk…
You’ll build a powerful asset that will make the rest of your content creation and thought leadership so much easier.
The Power Idea we’ll craft together becomes the foundation for everything else you want to say in your business — from podcast interviews to social captions, from sales pages to keynotes. It gives you a repeatable message you can return to again and again, so you’re not constantly starting from scratch.
It’s your story, your message, and your mission — distilled and ready to scale.
With one solid talk, you’ll walk away with:
• Core messaging that shows up everywhere you speak or sell
• The words to pitch yourself with clarity and confidence
• A recognizable through-line across all your marketing
• A thought leadership platform you can grow from for years to come
This isn’t just a moment on stage.
It’s how you stop staring at the blinking cursor and start showing up as the expert you already are — consistently and powerfully.
It’s no secret that TEDx can be a game-changer for your business.
But landing your TEDx Talk can feel impossible when you try to go it alone.
How do I find events?
What makes a great application?
What are the secrets to a powerful talk?
How do I even memorize this thing?
What in the world am I supposed to do with my hands?!
In AMPLIFY I'll be there to guide you through it all, with carefully-crafted curriculum and live, personalized coaching.
Let’s bring your voice to the stage — and beyond.
TEDx isn’t a one-off moment. It’s a strategic, repeatable piece of your visibility plan, one that keeps working long after your talk is published.
When you have a message this good, one that you’ve tested, refined, and delivered with power…
You can repurpose it everywhere:
In your keynote
In launches
On social
In nurture and sales emails
In PR pitches
On podcasts and stages
As a tool to help your team confidently describe what you do
AMPLIFY helps you build the message that lifts your brand.
Stop being brilliant in the background.
Step forward with a message that moves people.
Check out TEDx Talks from speakers I’ve worked with:
FAQs
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Perfect. That’s exactly where AMPLIFY starts — helping you pull the most meaningful, resonant, and strategic message from your body of work. (Hint: it’s usually hiding in plain sight.)
As long as you have a general-kind-of-sort-of concept of what you might want to talk about, you’re ready for AMPLIFY! -
Nah. It’s great that you have so many ideas! One of the first things you’ll experience in AMPLIFY is a 1:1 session with me, where I’ll help you refine and finalize your Power Idea.
Besides, you’re not limited to just one TEDx Talk in your lifetime! Let’s get started with one idea instead of getting stuck in analysis paralysis. Together, we’ll choose the topic that can be most powerful today. Later, you can always use another one of your ideas in another TEDx Talk.
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Totally cool. You don’t need to be polished or “credentialed.” You need to be authentic and invested in your message. TEDx organizers are drawn to fresh perspectives — not just speaking experience.
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Here’s what I promise:
In AMPLIFY, I’ll give you all the tools and support you need to land your TEDx Talk — and get ready to give a powerful, thought-provoking talk on the red dot.
As long as you do the work, by the end of AMPLIFY, you will be ready to give your TEDx Talk.
That means a TEDx organizer could say, "I need an emergency fill-in at my event next week!” and you could confidently say “I’m in!”(Yes, that happens in real life.)
TEDx is partially a numbers game, and getting your talk is about persevering through the “no”s (and the non-responses). That means that you might continue to send out applications even after your 6 months of AMPLIFY end. On the flip side, I’ve also had clients get their acceptance letters just a few weeks into working with me!
The long and short of it is that while you can always choose to extend your enrollment, the support provided in AMPLIFY (through both the modules and the live calls) means by the end of the 6-month program, you will have had access to all the tools and support needed to get your talk and have an amazing time giving it, too.
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There are programs out there that want to sell you on the dream of a viral talk. They’ll drop names like Simon Sinek and Brené Brown — experts whose household-name status came to them partially as a result of their TEDx Talks.
But the fact is that just like TikToks, memes, and blog posts — most TEDx Talks don’t go viral. Especially today. (Simon and Brené gave their talks in 2009 and 2010 respectively. The internet was a different place then.)
And that’s 100% okay. There’s so much value in giving a TEDx Talk, whether it gets a million views or a thousand views.
In AMPLIFY, we focus on what we can control. I teach you to work the TEDx process so you can give a highly impactful talk on the red dot — and use it to accelerate your business at a pace that works for you.
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Part of the reason I love doing the work I do is because I get to be a conduit for the impact my clients make in the world! I love that I get to be at the center of this process with you. And I want to be sure my values align with the work you do! When you apply, I’ll ask you to share your (general) idea and a little bit about your work and what you’re proud of! If you’re a great fit for the program, I’ll let you know.
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Depending on how quickly you want to move through the process, you can make good progress in 2 hours per week. Plan to show up to the calls and work independently for an hour each week.
The curriculum is self-paced, so you can take as long or as little time as you need as you move through it. As you get closer to your event, you’ll likely want to set aside more time, up to 1 hour per day, especially during the final rehearsal period.
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I do! You can apply to work with me 1:1 here.
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It might! We’ve had speakers from Europe and Australia in the past. Here are some things to keep in mind:
As a coach, I’m monolingual and only able to help edit and direct your talk in English. There are many English-speaking events around the world! But if you prefer to give your talk in a language other than English, AMPLIFY is likely not the best fit for you.
Group coaching calls are scheduled during North American working hours; specific days and times are determined by the cohort so we are generally able to find a time that works for everyone. If you are outside of North America and you find that the day/time selected by your cohort does not work for you, I can refund your registration.
Recordings of the calls are available to all Amplifiers. -
If you're feeling like your message isn’t "big enough" for TEDx, let me assure you: TEDx isn’t just about bold, sweeping statements. It’s about clarity and impact.
What matters is the power of the idea you share, how it resonates with your audience, and how you show up as a unique voice. Together, we'll find the core idea that really matters to you AND to your ideal audience.
It doesn’t have to be a grand concept. It just needs to be genuine, focused, and connected to something bigger.
It’s about spreading ideas that inspire change—no matter the scale—and yes, that can absolutely be your TEDx story. -
There’s no perfect moment. But there is a right one — and it’s usually the one where you finally stop waiting and decide your work is worth sharing. Every moment you delay is a moment that passes without the credibility and visibility you’ll gain from TEDx.
Don’t wait until you feel “ready.”
You don’t need 50k followers, a speaker reel, or the “perfect” idea.
What you do need is a message worth amplifying — and the right support to shape it into something unforgettable.
That’s what AMPLIFY is built to do.
Let’s craft a talk that expands your reach and grows your credibility, so you can grow your business.