3 sessions. 1 idea.
Endless impact.
You do powerful work. Now let’s make sure people know it.
The way you talk about your work matters. Because if people don’t understand what you stand for (or what you’re really trying to do) they can’t support it, fund it, share it, or follow your lead.
The Power Idea Intensive helps you define the central message behind everything you do.
A Power Idea is more than a tagline, or a vision or mission statement. It’s the foundation of your message, your thought leadership, and your long-term strategy.
It’s how you shift conversations, rally support, and grow a business that actually makes a difference.
With a Power Idea in place, you will:
Speak and write with more clarity and consistency
Lead your team or community with a shared sense of purpose
Create stronger content, campaigns, and keynotes
Build recognition and momentum around your mission
Get people talking about you and your work
Be known for something that matters
What we’ll do together
Session 1: Foundations (75 minutes)
We’ll meet live on Zoom to dig into what you believe, what you know, and the change you want to see in your community and the world. This is focused on your message, not just marketing, which means you’ll walk away with more clarity than a standard brand strategy call.
Session 2: Drafting (I’ll handle this one – no time or work required from you!)
I’ll use what we uncovered in Session 1 to handle the heavy lifting, creating done-for-you drafts of:
Your Power Manifesto: a bold, deeply detailed essay-style piece that will anchor your messaging and guide your communication and strategy across platforms
AND
Your Core Statement: the clear, quick, 1-2 sentence version that sparks curiosity, connection, and conversation with the people who need to hear it most
The manifesto and the core statement work together, and they’ll serve you differently in different parts of your messaging strategy.
Without the manifesto, your idea would lack the substance, impact, and depth that makes it worthwhile. Without the core statement, your idea can get lost in the noise or be too complex to introduce quickly.
Having both parts of your Power Idea done for you means you get drafts to work with, not a blank page to stare at — so you can start making use of these resources right away.
Session 3: Edits + Strategy (75 minutes)
We’ll meet again to review your Power Manifesto and Core Statement. Using your feedback, I’ll make real-time edits on the call with you until the language feels strong, clear, and completely aligned.
Then, we’ll talk through how and where you’ll prioritize using your Power Idea — whether that’s in a keynote, your about page, team or client onboarding, social posts, and anywhere everywhere else you and your business appear.
You’ll walk away with:
✅ A clearly-articulated Power Idea you can use across your business or platform
✅ A Manifesto that deeply defines your belief and message
✅ A Core Statement that keeps your communications focused, aligned, and shareable
✅ Confidence and clarity about how you’ll talk about who you are, your why, and the how — across different platforms
✅ Specific ideas for how you’ll use your Power Idea in your work moving forward
The Power Idea Intensive is for you if:
You know your work matters — but you struggle to explain it simply and powerfully
You want a message that cuts through noise and creates real connection with potential clients, referral partners, and other members of your network and community
You want to stop “tweaking” your message every time you sit down to write and every time you talk about your business
You’ve heard yourself say “I just need help saying it better”
You’re ready for messaging that doesn’t just describe your work — but defines it
The Power Idea Intensive is available for $1100.
The Intensive includes:
2 live, focused 1:1 sessions (75 minutes each)
1 behind-the-scenes drafting session (no prep or extra work required from you)
A done-for-you Power Manifesto and Core Statement
Real-time editing and strategic support
A message you can immediately put to work in your business, platform, or leadership (and ideas on how you’ll do that)
Change is only possible when we share our ideas.
Your Power Idea is one of the most valuable tools you’ll ever create — and you’ll use it everywhere, from socials to the stage to the strategy table.
Let’s build yours, together.
Are you creating a Power Idea to use as your Idea Worth Spreading in your TEDx Talk applications?
(Excellent idea, btw.)
The Power Idea Intensive helps you find the message you’re here to lead with.
The TEDx Application Intensive gets you to share that message on one of the world’s most influential stages.
This is a focused, done-with-you process designed to take your Power Idea and turn it into a TEDx-worthy application that curators can’t ignore.
This Intensive, which can be completed over the course of 10 days, includes everything in the Power Idea Intensive PLUS a tailored, strategic TEDx application — written with you and for you.
Over 3 sessions, we’ll:
Clarify your core idea (or refine it, if you've already done the Power Idea Intensive) so it's aligned with TEDx’s core values and storytelling style.
Shape your speaker positioning — including your unique angle, credibility, and vision for impact.
(Done-For-You) Craft customized responses to 15+ common application questions, so you’ll be 100% ready to adapt them to each and every TEDx event + other speaking opportunities you come across.
PLUS, if there’s an application you have your eye on, I’ll fully craft that application for you, customized to that individual event’s themes and goals.
You’ll leave with a ready-to-submit application that makes your message stand out in a stack of hundreds — AND be prepared for any other TEDx applications you want to submit in the future.
The TEDx Application Intensive is for you if:
You’re ready to turn your Big Idea into something powerful that moves people to action, whether you’re writing an IG post or speaking on a high-impact stage like TEDx.
You want support from someone who understands what TEDx curators are really looking for.
You want to put your best idea forward — and you know that having a thought partner is essential to creating that.
There are 10+ days before the due date of your application. (If you have less time than that, send me a note and I may be able to adapt to your schedule!)
With the TEDx Application Intensive, you save $500+.
When booked separately, the Power Idea Intensive and a done-for-you TEDx application total $2,700 or more.
But when you book the TEDx Application Intensive, you’ll get both the full Power Idea Intensive AND a professionally-written, done-for-you TEDx application — plus responses to 15+ common TEDx application questions — for a bundled price of $2200.
That’s $500+ in savings. And way less time wasted wondering what to say and how to say it.
You have a message worth sharing. The last thing you need is to get stuck second-guessing in Google Docs.
The TEDx Application Intensive includes:
4 live, focused 1:1 sessions (75 minutes each; 2 focused on your Power Idea and 2 focused on your application)
2 behind-the-scenes done-for-you drafting sessions (one for your Power Idea; one for your TEDx application responses. No prep or extra work required from you!)
A done-for-you Power Manifesto, Core Statement, completed TEDx Application, and 15+ Common Application Questions.
Real-time editing and strategic support during the live sessions
A message you can immediately put to work in your business, platform, or leadership (and ideas on how you’ll do that)
A standout TEDx application you can adapt for each speaking opportunity (TEDx and otherwise) that comes across your desk
Let’s get you on the TEDx stage.