Power your business with one rinse-and-repeat, high-impact message.
You’ve been in business for a while now.
3 years. 5 years. Maybe more.
You’ve weathered pivots, rebrands, and “new offer” after “new offer.”
It’s working — but it feels like, barely.
Your to-do list is full. Your brain is full. And when you try to outsource things, like your content, it still isn’t quite hitting the way you want it to.
So you try to DIY (again), but every time you sit down to write a post, pitch a podcast, or update your website?
It’s almost like you’re starting from scratch.
Every. Single. Time.
Let’s simplify — and power up.
You don’t need more ideas.
You need one idea that’s strong enough to carry everything else.
You need your Power Idea.
Inside the Power Idea Blueprint mini-course, I’ll walk you through how to uncover the big concept at the heart of your work — your Power Idea — and turn it into a messaging anchor you can use across all your content for years to come.
In as few as 5 days, this mini-course will show you:
How to spot the “connecting thread” that ties your offers, services, and even past versions of your business together
What makes a Power Idea different from just a “good idea” (and why it’s the secret to simplifying your entire marketing strategy)
The 3 essential components every idea needs to inspire connection and action
How to make sure your idea stands out in a crowded space so it can do the heavy lifting of content creation for you
By the end of this short course, you’ll have:
✔ A clear, focused Power Idea you can stand on for years
✔ Your Manifesto, which gives your idea depth, strength, and staying power
✔ Your Core Statement, the short, sharp version that keeps your messaging consistent (and memorable) everywhere
✔ A list of 50+ places you can use your Power Idea immediately — so you can stop starting from scratch
What’s included?
Module 1: Day 1
Identify the raw material for your Power Idea
Evaluate the raw material and selecting a focus
Find your unique lens
Module 2: Day 2
Discover the 3 essential components that make a Power Idea, a Power Idea
Exercises to establish component #1
Exercises to establish component #2
Exercises to establish component #3
Module 3: Day 3+
Learn how the Power Idea format supports your message
Craft your manifesto
Define your core statement
Discover 50+ ways to immediately implement your Power Idea (i.e. How to talk about your work so people “get it” — and want it!)
If…
You’re experienced in your business — and have the battle scars (and scribbled, dog-eared notebooks) to prove it
You’re holding it all together… but it’s a lot
You want to simplify without losing the “oomf” of what you do
You’re ready to be known for something that fully represents what you do and why you do it
You love a self-guided learning experience