Resource Center
For idea-driven small business CEOs
You’re launching a new program. You’re pitching a big client. You’re wondering how to provide the best value for your email list. You’ve got a great message and want to share it on the TEDx stage.
And you’re looking for help.
This is your business resource center.
Have a question you’d like to see an article about? Let me know.
I’m a messaging expert. I help idea-driven, visionary small business CEOs design and deliver world-changing messages through TEDx coaching and done-for-you copywriting services.
And I’m here to help you succeed.
— Cathlyn
Do I need to hire a coach to help me through the TEDx process?
It’s so worth it to have the right person to guide you, give clear and effective feedback, and help you in all the areas where you need support. That person might not be a hired coach, though.
What's the first thing I need to do to get a TEDx Talk?
Whether you’re excited to dive right in or you’re more of a dip-your-toes kind of person, there are three important first steps to take along your TEDx journey.
What's a TEDx Talk? Is it different than a TED Talk?
Learn the difference between TED and TEDx—and which events are the best for entrepreneurs to become thought leaders.
Everything You Need to Know About Giving Your TEDx Talk
I’m answering the questions that I asked when I got started with my first TEDx event — and the questions aspiring speakers ask me now in my work as a TEDx coach, too.
The Simple First Steps to Start Your No-Stress Small Business Blog
If you caught my post on blogs and SEO last week, you know how important it is to have a blog for your mission-driven business. And you don’t have to go all-in right from the start. Here are a few tips to get you started.
3 Reasons Blogs Are a Critical Part of Your SEO Strategy
Blogging is THE most accessible SEO tool out there. Organic SEO can be hugely important for businesses like yours, that don’t have big budgets for Google or social media ads. Here’s why.
These 7 Female Founders Are Celebrating Women's Small Business Month—by Giving Away $7k+ in Coaching and Consulting Services
I’ve teamed up with a few female founders to give away $7k+ in services and help grow other small businesses—like yours!
What does a copyeditor do?
(And other questions you have no idea how to answer)
When readers can’t trust your writing, they won’t look to you as an expert. If you’re not the expert, someone else is. (So guess where your ideal clients are spending their money. Mhm.)
Purpose, Impact, and Warm-and-Fuzzy Feelings
Why Support For-Profit, Mission-Driven Businesses?
I’m lifting the voices of for-profit businesses and shifting our assumptions about what makes a business "good" or "bad." Here's why.
What does a copywriter do, exactly?
Like most creative projects, the end-product of a copywriter is just the tip of the proverbial iceberg: our work involves so much more than sitting at a computer, typing away.
To Level Up Your Coaching Business and Spend More Time Doing What You Love, Learn This Essential Skill
Get through all the Big Urgent Stuff by practicing this one skill. It’s simple (if not always easy).